LOL Roma
LOL Roma is a multi-brand concept store based in Rome, bringing together fashion, accessories, art and independent design across its boutiques.
I worked on the redesign of the brand’s digital experience, creating the desktop and mobile design for its e-commerce and main website pages, including the homepage, product pages, boutique section and brand storytelling pages.
The new visual direction was designed to translate LOL Roma’s eclectic and curated identity into a cleaner, more contemporary digital experience, while maintaining a strong connection with its physical boutiques.
The new visual direction was designed to translate LOL Roma’s eclectic and curated identity into a cleaner, more contemporary digital experience, while maintaining a strong connection with its physical boutiques.